Comments on: [Thinking] Pre-sales and Post-sales documents http://www.freemanding.com/blog/20080212/product-documents.html Free is a matter of liberty, not price. Tue, 29 Nov 2011 23:54:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Freeman http://www.freemanding.com/blog/20080212/product-documents.html/comment-page-1#comment-38 Freeman Tue, 24 Jun 2008 17:37:41 +0000 http://www.freemanding.com/blog/20080212/product-documents.html#comment-38 @Steve: Thank you for your comments. @Steve:

Thank you for your comments.

]]> By: Steve Johnson http://www.freemanding.com/blog/20080212/product-documents.html/comment-page-1#comment-27 Steve Johnson Fri, 25 Apr 2008 13:18:05 +0000 http://www.freemanding.com/blog/20080212/product-documents.html#comment-27 I find the key to this pre-sales/post-sales issue is to know whether the information helps someone BUY the product or helps someone USE the product. I have long advocated the use of personas to help achieve this clarity. Instead of "someone might want to know" we ask "does Sally need this or only Cheryl?" Remember, we don't buy and use our product--our customers do. So let's write documents that help them achieve their goals. Steve I find the key to this pre-sales/post-sales issue is to know whether the information helps someone BUY the product or helps someone USE the product. I have long advocated the use of personas to help achieve this clarity. Instead of “someone might want to know” we ask “does Sally need this or only Cheryl?”

Remember, we don’t buy and use our product–our customers do. So let’s write documents that help them achieve their goals.

Steve

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