{"id":107,"date":"2009-08-18T23:43:54","date_gmt":"2009-08-19T06:43:54","guid":{"rendered":"http:\/\/www.freemanding.com\/blog\/?p=107"},"modified":"2009-08-19T00:29:14","modified_gmt":"2009-08-19T07:29:14","slug":"first-dive-into-case-method","status":"publish","type":"post","link":"https:\/\/www.freemanding.com\/blog\/20090818\/first-dive-into-case-method.html","title":{"rendered":"First Dive into Case Method"},"content":{"rendered":"<p>We all know case method is a teaching method widely used in business schools. \u00c2\u00a0In this Orientation week, I have gone through two sessions of case method.<\/p>\n<p>One is the &#8220;Introduction to Case Method&#8221; in day one, August 17th Monday. \u00c2\u00a0The case is a Market Entry Strategy problem for\u00c2\u00a0<span style=\"background-color: #ffffff;\"><a href=\"http:\/\/en.wikipedia.org\/wiki\/Dolby_Laboratories\">Dolby Laboratories<\/a>.<\/span><\/p>\n<p><span style=\"background-color: #ffffff;\">The second case session is today Tuesday&#8217;s Company Workshops. \u00c2\u00a0 Actually HP, Adobe, Deloitte, LucasArts,\u00c2\u00a0Abbott, Chevron, and Del Monte each has a workshop today with us. \u00c2\u00a0 I attended the Adobe session. \u00c2\u00a0A Director from Adobe discussed a real case with us today: \u00c2\u00a0Suppose you are an Adobe Product Manager, you are trying to evaluate alternative monetization models other than traditional perpetual license pricing model.<\/span><\/p>\n<p><span style=\"background-color: #ffffff;\">We discussed different alternative monetization models such as:<\/span><\/p>\n<ul>\n<li><span style=\"background-color: #ffffff;\">Subscription<\/span><\/li>\n<li><span style=\"background-color: #ffffff;\">Free (actually tiers like basic edition for free, but charge with standard or advanced edition)<\/span><\/li>\n<li><span style=\"background-color: #ffffff;\">Advertising, like many share-ware, or GMail.<\/span><\/li>\n<li><span style=\"background-color: #ffffff;\">Utility. \u00c2\u00a0End users only pay for what they consume, but you need some monitoring or measurement tools.<\/span><\/li>\n<\/ul>\n<p>It is an interesting and\u00c2\u00a0valuable\u00c2\u00a0session. \u00c2\u00a0I learned a lot from the Adobe director and my smart fellow classmates.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We all know case method is a teaching method widely used in business schools. \u00c2\u00a0In this Orientation week, I have gone through two sessions of case method. One is the &#8220;Introduction to Case Method&#8221; in day one, August 17th Monday. \u00c2\u00a0The case is a Market Entry Strategy problem for\u00c2\u00a0Dolby Laboratories. The second case session is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,24,4],"tags":[34,35,36],"class_list":["post-107","post","type-post","status-publish","format-standard","hentry","category-academics","category-berkeley-mba","category-product-management","tag-berkeley","tag-haas","tag-mba"],"views":4714,"_links":{"self":[{"href":"https:\/\/www.freemanding.com\/blog\/wp-json\/wp\/v2\/posts\/107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.freemanding.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.freemanding.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.freemanding.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.freemanding.com\/blog\/wp-json\/wp\/v2\/comments?post=107"}],"version-history":[{"count":1,"href":"https:\/\/www.freemanding.com\/blog\/wp-json\/wp\/v2\/posts\/107\/revisions"}],"predecessor-version":[{"id":108,"href":"https:\/\/www.freemanding.com\/blog\/wp-json\/wp\/v2\/posts\/107\/revisions\/108"}],"wp:attachment":[{"href":"https:\/\/www.freemanding.com\/blog\/wp-json\/wp\/v2\/media?parent=107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.freemanding.com\/blog\/wp-json\/wp\/v2\/categories?post=107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.freemanding.com\/blog\/wp-json\/wp\/v2\/tags?post=107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}