We all know case method is a teaching method widely used in business schools. Â In this Orientation week, I have gone through two sessions of case method.
One is the “Introduction to Case Method” in day one, August 17th Monday. Â The case is a Market Entry Strategy problem forÂ Dolby Laboratories.
The second case session is today Tuesday’s Company Workshops. Â Actually HP, Adobe, Deloitte, LucasArts,Â Abbott, Chevron, and Del Monte each has a workshop today with us. Â I attended the Adobe session. Â A Director from Adobe discussed a real case with us today: Â Suppose you are an Adobe Product Manager, you are trying to evaluate alternative monetization models other than traditional perpetual license pricing model.
We discussed different alternative monetization models such as:
- Free (actually tiers like basic edition for free, but charge with standard or advanced edition)
- Advertising, like many share-ware, or GMail.
- Utility. Â End users only pay for what they consume, but you need some monitoring or measurement tools.
It is an interesting andÂ valuableÂ session. Â I learned a lot from the Adobe director and my smart fellow classmates.